UX // Motion Graphics
Ever look through your entire kitchen, unsure what to make, so your indecisive mind caves and just orders a pizza? While a pizza is great, frequent take out orders can be harmful not on yourself, but even the environment to varying degrees. These bad habits lead to increase in waste and for those short on money or simply want to budget, unnecessary spending. This app also takes on the challenge of making dark UX beneficial.
The Challenge and Pitch
The challenge was to produce Conference assets for a collboration with the International Federation of Hospital Engineering and the Canadian Healthcare Engineering Society. With this in mind, the brand had communicate both of these brand's messages through visual elements.
Toronto is at the heart of Canada’s life sciences industry and contains various medical research converges with international businesses, and more. Since this conference is at the heart/capital of Ontario, we decided to use their cityscapes as an element to represent Canada, its engineering excellence, and healthcare.