Collaboration // Branding // UX
How about some eye candy?
Collaborative efforts can be challenging, from communication, organization, management... it can get messy! In order to design a B2B or B2C company, solid and fluent direction is required. Sweet Retreat is the prime example of that! Sweet Retreat is an online candy company that takes inspiration from the rebellious aesthetic of Memphis design and graffiti art. Each purchase has a unique one of a kind sticker inside that you can put anywhere you wish! This is a brand that brings back that euphoric sensation of being a kid again inside a candy store!
Keeping members up to date with brand changes and styles is perhaps one of the most challenging practices when collaborating with other members and designers. Illustrations for Sweet Retreat needed to be versatile enough to act as a toolbox for each member to use as ease. While the assets are being passed through other key elements and deliverables, the illustrations should still feel cohesive throughout the app.