DigitalEd

Before joining DigitalEd, the bulk of my design experience had been through independent endeavours and smaller teams. However, it was such a joy to be so highly collaborative in a corporate setting with DigitalEd—especially with other designers involved. While I'm more than capable of working independently, there's something special about working together towards a common goal with collective purpose, bottomless support, and constant drive.

Additionally, it was incredibly insightful collaborating with teammates from the United Kingdom which gave me a clear understanding of their culture, values, and how different the markets can be outside of your own country.

DigitalEd had already established a brand upon my entrance, but it was still ever evolving as brands often do. An interesting design challenge however that took some quick learning to understand was that on most fronts I would not be designing solely for one brand, but technically two.

While they follow similar brand elements, Möbius is the learning platform that DigitalEd provides. Möbius and DigitalEd each had their own set of rules in regards to their logos, language, and messaging at times. I frequently contributed research, insights and trends that could benefit the brand. Afterwards, I would reflect these variances through subtle yet impactful design choices, such as colour usage to contrast between the content DigitalEd sells, and the Möbius platform.