Living in Canada, most body copy, packaging, and other forms of design must consist of english and french. The challenge behind this magazine was to find a way to lay out the body copy about ketchup in both english and french. French is about 20% longer than english, the chance of text running off the page even though it's the same amount of information was very likely. Instead of using standard photography, I went with a mix of illustration and edited medias to really peak the viewers interest. Slab serif fonts were used to follow that 'cookbook' feel most recipe books follow today.
